In my second year of editing a website, I was moved to Gossip and Entertainment.
I invented a gossip column called, The Claw. I asked the designer to make me a simple gif of a kitten that swiped its paw and screeched softly. Gossip and Entertainment was what brought the hits to the site – apart from breaking news. It is what it is. Most people know about click bait these days – they dislike it, but it doesn’t stop them from clicking!